How Do You Profit from Publicity?
Imagine being featured in local or national media and receiving a flood of inquiries and new customers. Sounds amazing, right? While this happens in a small number of cases, the true benefit of media exposure goes beyond immediate leads. It’s about building priceless credibility.
The Shortcut to Credibility
You might think that in an era of low trust in media, this sounds crazy. But here’s the reality: being interviewed or featured as an expert in an article or segment inherently boosts your credibility and trustworthiness.
When people see that you’ve been recognized by the media, they assume you’re a leading authority in your field. This credibility can then be leveraged on your website, in your speaker introductions, and across social media platforms.
Media Trusts Other Media
The magic of media coverage doesn’t stop there. Media outlets are constantly on the lookout for good stories. If you’ve been featured by one source, you become a much more attractive catch for others. This sets off a publicity momentum cycle:
- First Feature: Get featured by one media outlet.
- Amplification: Use that feature to attract attention from other outlets.
- Growth: Multiply your features from one to two, from two to four, and so on.
- Expansion: Gain attention from regional and national media.
- Credibility: Build unmatched credibility.
Transform Website Visitors into Clients
When visitors land on your website and see an array of PR announcements and clippings, it leaves a powerful impression.
All that publicity, even if self-proclaimed, makes your brand look extremely popular, credible, and obviously busy. This perception significantly influences their decision to trust and engage with your business. As a result, you convert more website visitors into prospects and leads, and more of those leads into clients.
Building Your Publicity Momentum Cycle
So, how do you get started on this path to enhanced credibility and increased conversions? How do you build your own publicity momentum cycle?
You start the process that leads to a Publicity Breakthrough. It works for entrepreneurs, lawyers, doctors, and small business owners. We’ll show how to harness the power of publicity to make a meaningful impact on your revenues.
Join the Publicity Breakthrough Challenge
Ready to transform your website visitors into loyal clients? Get the full story and sign up right here.
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